love44
The Rubric

Five dimensions.
Never an average.

A single number flatters or punishes — neither helps. Love44 returns five scores and one shape. The scorecard is honest because the rubric is published.

The ladder

Four rungs. The first one is for shipping.

Same four labels across all five dimensions, so the mental model is one. The lowest rung is not a put-down — it is the credit for the work being live.

Shipped
0–39

You started. That already puts you ahead of most.

Showing up
40–59

There's a person here. Now make them recognisable.

Sharpening
60–79

You're making expert moves. Hold the line.

Signature
80–100

This couldn't have been made by anyone else.

The five

The dimensions, and who reads them.

D
Design
The Design Head

Does this feel right for this user — or does it just look fine?

First screen, hierarchy, contrast, type system, spacing rhythm, empty states, the moment of "they thought of that." Whether the visual choices match the product's emotional intent.

B
Business
The Partner

Are you solving the problem — or in love with the idea?

Who it's for in one sentence. The job-to-be-done verb. The wedge. The defensible insight. Pricing logic. Whether the competitor you're avoiding has a name.

T
Tech
The CTO

What breaks first when 100 people use this?

Time-to-first-byte, error states, async patience, what's cached, what's optimistic, what fails loudly vs silently. Whether the trade-offs are named or accidental.

C
Content
The Editor

Is every word doing a job — or are some just there?

The headline verb. Sentence rhythm. Adjective load. Whether the page tells a story with a villain. The proof points: numbers, names, specifics. Whether you sound like a person or a company.

B
Brand
The Strategist

What would a stranger say this is for in 5 seconds?

Wordmark, voice, tagline, color point of view, the OG image, the favicon, the empty states. Whether the brand has a stance — for someone, against someone — or just a logo.

See all five experts side by side.
Meet the experts
AIQRoadmap