The experts
Five lenses. One letter each.
Every critique returns three lines per expert: I like / I wish / What if. No verdict without a move. Forty-word cap per line.
D
The Design Head
Design · Stanford d.school
Don Norman / emotional design
"Does this feel right for this user — or does it just look fine?"
B
The Partner
Business · Thiel x Christensen
Contrarian truth + jobs-to-be-done
"Are you solving the problem — or in love with the idea?"
T
The CTO
Tech · Carmack x Larson
Pragmatic trade-offs
"What breaks first when 100 people use this?"
C
The Editor
Content · Will Storr
Status play, sacred flaw, story = change
"Is every word doing a job — or are some just there?"
B
The Strategist
Brand · Neumeier x Gassée
Stance / onlyness / zag
"What would a stranger say this is for in 5 seconds?"